Citable content
Precise, sourced, structured so an AI can lift it straight into an answer.
When AI answers, be one of the names.
ChatGPT, Perplexity, Gemini and AI Overviews now answer instead of listing links. A handful of brands get named. Our job is making sure yours is one of them.
What it means
Generative engine optimization, in plain terms.
Ask ChatGPT or Perplexity who the best provider is in a given field, and it names a handful of brands. GEO is the work that gets you named. SEO earns rankings; GEO earns citations.
What we work on
Four levers behind every citation.
Topical authority
Being the recognized reference on your subject, not one more generalist.
Third-party sources
Comparisons, reviews, press, forums: AI cross-checks. What is said about you off your site counts as much as your site.
A site AI can read
Crawler access, structured data, an llms.txt file: the technical side of GEO.
Who it is for
If your customers ask AI before they ask you, this is for you.
- Considered purchasesBuyers research before they contact anyone. AI answers now shape that shortlist.
- Competitive fieldsA few names get cited per question. Being absent means a competitor takes the spot.
- Established expertiseYou already have the substance. GEO makes it visible where AI is looking.
- Brands losing ground to AI answersTraffic holds on Google but drops on AI-driven queries: that gap is exactly what GEO addresses.
FAQ
AI visibility, straight answers.
GEO, AI visibility, AEO… is it the same thing?
The acronyms vary, the stakes do not: when a generative AI answers a question in your market, your brand needs to be part of that answer. We say “AI visibility” because it is the clearest term.
How do I know if AI already talks about me?
We measure it: we ask the main AI assistants the real questions your customers ask, and record who gets cited, in what terms, from which sources. That is the starting point of the audit.
Can you really influence what an AI answers?
We do not write the AI’s answers for it. But AI relies on identifiable sources: expert content, comparisons, reviews, press and community mentions. Working those sources seriously improves your odds of being cited.
Do I need strong SEO before doing GEO?
A solid SEO foundation helps a lot: AI tends to cite well-structured, recognized sites. But the two can be run together, and that is usually the most effective setup.
AI visibility works better with the other two.
SEO
Rankings and citations feed each other: a well-structured, well-linked site is easier for AI to trust too.
See SEOSocial media
AI reads what is said about you beyond your own site. A credible social presence adds to that signal.
See social mediaOur method
Audit, strategy, execution, measurement. The same four steps, whatever the channel.
See the methodWhat do AI assistants say about your brand?
A 30-minute call and we look together at what ChatGPT and Perplexity answer about your field. The answer is sometimes uncomfortable. It is always useful.