Case studies

Real engagements, real work.

Anonymised out of respect for our clients. What we can share in detail, we share on a call.

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Three engagements, three different starting points.

Organic cosmetics — e-commerce

Regaining ground on Google and entering AI answers

An established e-commerce brand losing speed on its product keywords, overtaken by competitors it used to outrank. Also absent from ChatGPT and Perplexity answers on its own product categories.

Full technical and content audit of the product catalog
Content architecture rebuilt around real buyer queries
Citability work so AI assistants had a clear, accurate source to reference
Ongoing tracking of rankings and AI mentions

Detailed results shared on a call

B2B industry

Being found by technical buyers across Europe

A manufacturer with a strong product and near-zero online visibility, consistently outranked by better-structured competitors on every buyer query that mattered.

Multilingual technical SEO across product ranges
Expert content written for technical buyers, not generic marketing pages
Sector authority building through relevant mentions and references
Reporting built around the queries that actually bring in leads

Detailed results shared on a call

Health / dermo-cosmetics

Building authority Google and AI take seriously

A health player under strict reliability requirements, needing to prove its expertise to search engines, AI assistants and patients at the same time.

Content reviewed against E-E-A-T and health-content standards
Structured data for health content set up correctly
Trust and expertise signals reinforced site-wide
Careful, compliant language throughout, with no health claim that outruns the evidence

Detailed results shared on a call

Why anonymised

Why we do not name names.

A case study convinces more with a real name attached. We know. Here is why we do not use them anyway.

Respect for client strategyNaming a client would hand their playbook to their competitors. We do not do that.
What we show on a callThe real audit, the real roadmap, the real reporting, with names and figures redacted or replaced.
What stays privateClient names, URLs and exact figures. Those belong to the client, not to our marketing.

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